# Break-Even Point: Definition, Example, and How to Calculate

In this breakeven point example, the company must generate \$2.7 million in revenue to cover its fixed and variable costs. The break-even points (A,B,C) are the points of intersection between the total cost curve (TC) and a total revenue curve (R1, R2, or R3). The break-even quantity at each selling price can be read off the horizontal axis and the break-even price at each selling price can be read off the vertical axis. The total cost, total revenue, and fixed cost curves can each be constructed with simple formula. For example, the total revenue curve is simply the product of selling price times quantity for each output quantity. The data used in these formula come either from accounting records or from various estimation techniques such as regression analysis.

• Say your variable costs decrease to \$10 per unit, and your fixed costs and sales price per unit stay the same.
• He wants to know what kind of impact this new drink will have on the company’s finances.
• Homeowners, investors, and stockbrokers all understand the line where financial investment meets financial return.
• In effect, the analysis enables setting more concrete sales goals as you have a specific number to target in mind.
• One of the drawbacks of break-even analysis is that it does not take into account the impact of competitors.

The final component of break-even analysis, the break-even point, is the level of sales where total revenue equals total costs. In the first calculation, divide the total fixed costs by the unit contribution margin. In the example above, assume the value of the entire fixed costs is \$20,000.

## Margin Analysis

Great sales leaders will use BEP analysis formulas to pinpoint the minimum quota for their sales teams, carefully choose a goal beyond that, and help bolster sales growth rates. Setting this goal also gives leaders a chance to try different strategies and discover what tactics are most effective for nurturing leads, boosting sales engagement, and venture debt 101 ultimately sealing the deal. In this article, we’ll explain what the break-even point is, why break-even analysis is important, and how you can calculate your BEP for your sales team. Another reason why break-even analysis is important to stock and option traders is that break-even analysis provides insight into their positions’ profitability.

The company’s variable cost per vacuum is \$50, and these vacuums sell for \$200 each. Homeowners, investors, and stockbrokers all understand the line where financial investment meets financial return. By understanding your company’s break-even point (BEP), you’ll provide your sales team with crucial insights into quotas, pricing, and growth opportunities. This can inform not only your sales strategies but also your long-term business plan. Remember the break-even point is used as an estimate for lender viability and your business plan.

The information required to calculate a business’s BEP can be found in its financial statements. The first pieces of information required are the fixed costs and the gross margin percentage. For options trading, the breakeven point is the market price that an underlying asset must reach for an option buyer to avoid a loss if they exercise the option. The breakeven point doesn’t typically factor in commission costs, although these fees could be included if desired.

## How to Calculate Break-Even Point

The management of Ninja Cutlery makes an offer to the owners of the competitor, based on the cash flows that can be gained from the reduced breakeven level. Learn how to use the sales revenue formula so you can gauge your company’s continued viability and forecast more accurately. This BEP equation focuses more on the sales volume your team needs to reach. You can find this information in your company’s financial statements, but we highly suggest tracking it in real-time (along with the rest of your sales operations metrics) in your CRM. The break-even point is one of the simplest, yet least-used analytical tools. Identifying a break-even point helps provide a dynamic view of the relationships between sales, costs, and profits.

For example, if a book’s selling price is \$100 and its variable costs are \$5 to make the book, \$95 is the contribution margin per unit and contributes to offsetting the fixed costs. The total fixed costs, variable costs, unit or service sales are calculated on a monthly basis in this calculator. Meaning that adding the total for all products and services monthly should account for all products and services. You may also want to do the calculation individually for each product or service if the products or service sales vary per month. Revenue represents total income generated from the sale of goods or services by an individual or business. The contribution margin is the difference between revenue and variable costs.

## What Is the Break-Even Point, and How Do You Calculate It?

Without pushing past the BEP and into the profit zone, it’s nearly impossible to achieve any long-term growth. You might not be losing any money at your break-even point, but you’re also barely scraping in enough to pay salaries, stock inventory, and sell your products. If an emergency or economic crisis arises, you may find yourself in serious financial trouble. The main purpose of break-even analysis is to determine the minimum output that must be exceeded for a business to profit. It also is a rough indicator of the earnings impact of a marketing activity. A firm can analyze ideal output levels to be knowledgeable on the amount of sales and revenue that would meet and surpass the break-even point.

## Benefits of a Break-Even Analysis

For example, if you need your team to sell 20,000 product units by the end of the year, you can plan sales targets to meet that goal. Or, if your BEP in sales is at \$50,000, you’ll know that your team must sell at least that much product plus an ambitious percentage to hit growth targets. When companies find their BEP in sales, they understand the minimum prices they need to set for their products and services. This also gives sales teams insight into how flexible they can be when planning their tactics for different customers. A BEP analysis is vital for meticulously tracking the number (or dollar amount) of sales needed to cover costs. But this type of analysis also has a wide range of benefits that can help companies make data-driven, forward-thinking business decisions.

The breakeven point is useful for determining the amount of remaining capacity after the breakeven point is reached, which tells you the maximum amount of profit that can be generated. It can also be used to determine the impact on profit if automation (a fixed cost) replaces labor (a variable cost). Yet another possibility is to determine the change in profits if product prices are altered. Finally, the breakeven point can be used to determine the amount of losses that could be sustained if the business suffers a sales downturn. Break-even analysis looks at the level of fixed costs relative to the profit earned by each additional unit produced and sold. In general, a company with lower fixed costs will have a lower break-even point of sale.

If the stock is trading above that price, then the benefit of the option has not exceeded its cost. He wants to know what kind of impact this new drink will have on the company’s finances. So, he decides to calculate the break-even point, so that he and his management team can determine whether this new product will be worth the investment. The break-even point in dollars is the amount of income you need to bring in to reach your break-even point.

Aside from production costs, other costs that may increase include rent for a warehouse, increases in salaries for employees, or higher utility rates. The total variable costs will therefore be equal to the variable cost per unit of \$10.00 multiplied by the number of units sold. The variable costsclosevariable costsVariable costs are expenses a business has to pay which change directly with output, eg raw materials.

Therefore, given the fixed costs, variable costs, and selling price of the water bottles, Company A would need to sell 10,000 units of water bottles to break even. In contrast to fixed costs, variable costs increase (or decrease) based on the number of units sold. If customer demand and sales are higher for the company in a certain period, its variable costs will also move in the same direction and increase (and vice versa).

Fixed costs are expenses that remain the same, regardless of how many sales you make. These are the expenses you pay to run your business, such as rent and insurance. Also review variable costs to see if they can be eliminated, since doing so increases margins and reduces the breakeven point. Companies have many fixed overhead expenses such as rent, salaries, taxes, and insurance.